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How would you make selling french fries interesting?
From a responsive website to engaging social campaign, to custom recipe videos, to a CravOn food truck, to blogger thank you packages, to a Cravon Comedy night. With the CravOn Product launch we did it all. And our underlying goal was to create a fun standout brand in the notorisoulsy sleepy frozen food aisle. Cravon: Life Never Fried.
Role: Lead Designer